The ESL Market Is Hyping Storytelling TEFL Teachers
3rd December 2021
Storytelling has always been a powerful tool to connect with the client base. With the framework of business, marketing strategies when made with thought and empathy, people can easily connect with the service. And this is no different when it comes to creating a business in the ESL market. Especially for freelance online English teachers, creating a business from the ground takes entrepreneur skills.
The upsurge in demand for Online English Teachers has made many teaching enthusiasts create a business for their own where they can lead and be their own boss. TEFL Courses in Vietnam can be your instrumental move to fulfill your dream. If you are an ambitious individual looking to build your own business in the ESL field, this is just the blog for you. Let’s find out how you can leverage personal backstory to grow a successful business.
But before that know why storytelling is such a cutting-edge business strategy!
When building a brand in the market, strategies for the same need to create a purpose for the brand itself. Meaning, since you are not the only one in the market providing the same service, in fact when it's a competitive market, there needs to be a clear communication of the intention. A depth in the backstory provides that clarity and the value it adds to the brand has a long-lasting impact. Storytelling is undoubtedly a powerful business tool that captures people’s attention. It sort of gives the client an idea of why you are doing what you are doing!
When an Online TEFL teacher can pore his/her passion into creating a unique identity of the business. It becomes easier for students as well as hiring companies to understand your vision in a much simplified way.
So, how can a budding freelance English teacher establish an empathic and passionate context into their business!
Define What To Put Out There!
Whether you are already working as a TEFL/TESOL educator, or just starting to make this your career, your passion for teaching is undeniable. Anchor that into your back story and articulate it in the best possible way. Your interest in language, culture, and teaching can be a huge contribution to your storytelling. As online TEFL teachers tend to draw students from a wider age range and cultural background, it is good to display your shared enthusiasm for meeting diverse people with the hope to impact learners’ lives positively.
Take the necessary time to curate your story in the most authentic way. Share some of the most salient memories. Tie those stories into your business philosophy This can perhaps bridge your sense of purpose to the business success as a freelance teacher. While you do this, keep in mind to point out lessons you learned from your experience, both positive and negative, and form a takeaway. Your life lessons and top values that are in alignment with your brand will eventually help you to create a fuller picture of uniqueness.
And finally, leverage social media to market yourself, as it is the go-to platform to create global impact. Once you do that, you can further use your backstory to outline your business model 9if you haven’t done that already). This is going to be a great opportunity to build a brand that will be “only yours” and stand out from all the rest of the English teachers in your city or for that matter the entire ESL market.
Final Words
With storytelling, you can create a consistent brand narrative that will eventually make it easier to sell. Your backstory can lay an authentic groundwork when your clientele can vividly connect with your business purpose is clearly. And ultimately, you can attract the people who want to work with you. Teacherpreneur is a real thing now. With what has been going on past few years, many have found this as a pivotal period where most people are trying to rethink and recreate a life that feels more authentic to their soul. Plus, Online teaching is something that seems to show a lot of prospects. Undoubtedly, venturing into the Online English teaching business has become a hot topic for educators.
Launching an online freelance teaching career can seem overwhelming from the outside, TEFL Courses in Vietnam can ease out the process, by which you can navigate step by step and create a dream business model.